TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
TEKNOBIS : Jurnal Teknologi,Bisnis dan Pendidikan dengan ISSN 3024-8256 merupakan jurnal terkait : 1. teknologi Komputer ( Informatika, Sistem Informasi) 2. Teknologi Pangan 3. Teknologi Digital 4. Teknologi yang Relevan 5. Manajemen Bisnis 6. UMKM DIGITAL 7. Kewirausahaan 8. Manajemen 9. Ekonomi 10. Akutansi
Pengaruh Debt To Equity Ratio, Net Profit Margin Dan Ukuran Dewan Komisaris Terhadap Return On Assets Pada PT Austindo Nusantara Jaya Tbk Periode 2015 - 2024
Penelitian ini bertujuan menganalisis pengaruh Debt to Equity Ratio (DER), Net Profit Margin (NPM), dan ukuran dewan komisaris terhadap Return on Assets (ROA) sebagai indikator kinerja keuangan perusahaan. Permasalahan penelitian berangkat dari fluktuasi profitabilitas PT Austindo Nusantara Jaya Tbk yang diduga dipengaruhi oleh struktur modal, efisiensi laba, dan tata kelola perusahaan. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan perusahaan periode 2015–2024. Analisis data dilakukan melalui uji asumsi klasik, regresi linear berganda, koefisien determinasi, serta pengujian hipotesis menggunakan uji F dan uji t. Hasil penelitian menunjukkan bahwa secara simultan DER, NPM, dan ukuran dewan komisaris berpengaruh signifikan terhadap ROA. Secara parsial, DER dan ukuran dewan komisaris tidak berpengaruh signifikan terhadap ROA, sedangkan NPM berpengaruh positif dan signifikan. Nilai koefisien determinasi sebesar 96,2% menunjukkan bahwa variasi ROA sebagian besar dapat dijelaskan oleh variabel independen dalam penelitian ini. Temuan ini mengindikasikan bahwa efisiensi perusahaan dalam menghasilkan laba menjadi faktor utama dalam meningkatkan profitabilitas aset dibandingkan struktur pendanaan dan jumlah dewan komisaris.
Copyright (c) 2026 Nada Nisrina, Lativa Lativa
Strategi Pemasaran dalam Meningkatkan Kinerja UMKM Kuliner: A Systematic Literature Review
This study examines the role of marketing strategies in improving the performance of culinary MSMEs using a Systematic Literature Review approach. Scientific publications from 2020–2025 were collected through Publish or Perish and Google Scholar and analyzed using bibliometric methods and TF-IDF–based text mining. The findings indicate that marketing strategies, particularly digital marketing, marketing innovation, and market orientation, significantly enhance MSME competitiveness and performance. However, research linking marketing strategies to long-term business sustainability remains limited. This study provides a conceptual foundation for developing adaptive and sustainable marketing strategies for culinary MSMEs.
Copyright (c) 2026 Rusni Azhari Safitri, Liva Maulidya, Putri Amelia, Elda Riska Alfariada
Pengaruh Inovasi Produk dan Strategi Pemasaran terhadap Kinerja Usaha Kuliner Kreatif
This study examines the influence of product innovation and marketing strategies on the business performance of creative culinary MSMEs. Increasing market competition requires MSME actors to continuously innovate and implement creative marketing strategies to enhance competitiveness and marketing performance. Various quantitative studies indicate that product innovation and marketing strategies have a positive and significant impact on business performance, both partially and simultaneously. Therefore, effective management of product innovation and marketing strategies is a key factor in achieving sustainable performance and competitive advantage for culinary MSMEs.
Copyright (c) 2026 Alliyah Puteri Selyndra, Fitria Nur Nilamsari, Nadila Maulida Mahmud, Nazwa Amanda Az'zahra, Nandha Narendra Muvano
Pengaruh Etos Kerja dan Pengembangan Karir Terhadap Kinerja Pegawai pada Kantor Walikota Jakarta Selatan
Penelitian ini bertujuan untuk menganalisis pengaruh etos kerja dan pengembangan karir terhadap kinerja pegawai pada Kantor Walikota Jakarta Selatan. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Teknik pengambilan sampel yang digunakan adalah sampling jenuh, yaitu seluruh populasi sebanyak 80 pegawai dijadikan sebagai sampel penelitian. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier sederhana dan regresi linier berganda, uji t, uji F, koefisien korelasi, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial variabel etos kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung sebesar 5,588 > t tabel 1,991 dan nilai signifikansi 0,000 < 0,05. Variabel pengembangan karir juga berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung sebesar 8,636 > t tabel 1,991 dan nilai signifikansi 0,000 < 0,05. Secara simultan, etos kerja dan pengembangan karir berpengaruh signifikan terhadap kinerja pegawai dengan nilai F hitung sebesar 39,810 > F tabel 3,12 dan nilai signifikansi 0,000 < 0,05. Koefisien determinasi sebesar 0,508 yang berarti bahwa 50,8% variasi kinerja pegawai dapat dijelaskan oleh etos kerja dan pengembangan karir, sedangkan sisanya sebesar 49,2% dipengaruhi oleh faktor lain di luar penelitian ini.
Literatur Review: Pengaruh Sales Growth dan Good Corporate Governance Terhadap Financial Distress
The financial stability of companies in Indonesia is a major concern, especially post-pandemic and amidst global economic uncertainty, where many large companies are facing financial difficulties and the risk of bankruptcy. This study aims to analyze the effect of Sales Growth and Good Corporate Governance (GCG) on Financial Distress through a literature review approach. This study uses a quantitative method with a literature review approach, examining 50 articles published in the last ten years (2018-2025) from Google Scholar. Articles were selected based on the keywords Sales Growth, Good Corporate Governance, and Financial Distress. The analysis results show varying (and inconsistent) findings regarding the effect of Sales Growth and GCG on Financial Distress. Although most studies indicate that GCG and Sales Growth have a significant influence aimed at overcoming financial distress, some studies find no significant effect. This variation underscores the complexity of the relationship between these factors and a company's financial distress.
Copyright (c) 2026 Sindy Aprilia Hidayani, Yulian Ade Candra
Studi Kajian: Pengaruh Pelatihan dan Pengembangan Terhadap Kinerja Karyawan
This study examines the impact of human resource training and development programs on employee performance outcomes in the context of increasingly fierce market competition. Human resources are viewed as a key asset and a driving factor for organizational success in achieving their strategic goals. Competency gaps and a lack of employee proactivity are common obstacles that reduce productivity levels. The research methodology used was quantitative, utilizing linear regression analysis to examine the relationship between variables. The results indicate that training and development, whether conducted independently or in conjunction, have a substantial and beneficial impact on employee performance. Training focuses on improving technical skills in the short term, while development aims to prepare employees for more complex challenges and roles in the future. The recommendation is the need for ongoing, open, and measurable training programs through regular evaluation to ensure the effectiveness of HR capacity building.
Copyright (c) 2026 M Aziz Ramadhani, Aura Belina Sabat, Natasya Priskilla Singal, Nazhira Harghea Zalianti, Mada Aditia Wardhana
Penerapan Metode Simple Moving Average (SMA) dalam Peramalan Penjualan guna Menentukan Persediaan Optimal di Rumah Jahit RiBi
This study aims to apply the Simple Moving Average (SMA) method in sales forecasting to determine the optimal level of raw material inventory at Rumah Jahit RiBi. The problem faced by this business is the fluctuation in demand for sewing services that causes inaccuracy in inventory management, thus potentially causing excess or shortage of raw materials. This study uses a quantitative approach with a quantitative descriptive design. The data used is historical data on sewing service sales for one year obtained through documentation and interviews with the business owner. The analysis method used is the Simple Moving Average to forecast sales in the next period. The results of the study show that the SMA method is able to produce more stable sales forecasts compared to actual data which is fluctuating. The forecast results can be used as a basis for determining raw material inventory needs in a more planned and efficient manner. Thus, the application of the SMA method can help Rumah Jahit RiBi in optimizing inventory management, reducing the risk of excess stock, and minimizing raw material shortages that can hamper the production process.
Copyright (c) 2026 Marsono, Masrurotur Rodiyah, Ithrotul Farach, Rita Amelina Sholiha, Umi Nadhiroh
Optimasi Kinerja Game 2D pada Platform Mobile dengan Rendering Terbatas
This abstract presents a systematic literature review on optimizing the performance of 2D games on mobile platforms with limited rendering capabilities. This research is important because smooth performance and energy efficiency are critical challenges in mobile game development. The goal is to identify strategies to overcome the constraints of massive asset loading without reducing frame rates and to balance visual quality with battery consumption. The method used is a systematic review of the latest literature (2021-2025). The results of the study show that a combination of approaches such as multilevel index, prediction-based preloading, energy-aware design, and specialized caching techniques (such as CatNCa) can synergistically maintain performance stability above 30 FPS while optimizing energy efficiency. It is concluded that optimal balance is achieved through the integration of intelligent data scheduling algorithms, motion prediction, and resource-efficient visual design for limited device resources.
Copyright (c) 2026 Andini Dwi Lestari, Eva Mirandha Nur Cahya, Khairun Najwa, Retno Dwi Apriliana
Strategi Pemasaran Digital dalam Meningkatkan Brand Awareness dan Minat Beli pada Fashion Lokal di Indonesia
Digital marketing strategies play a fundamental role in the competitiveness of local Indonesian fashion brands, particularly in building awareness and sparking consumer purchase intention. However, their effectiveness faces complexities, particularly among the Generation Z segment. This study aims to examine the direct influence of digital marketing on purchase intention and compare the effectiveness of cultural narrative-based content strategies (storytelling) with trend-based content (fast-moving). Using narrative and integrative literature review methods across a number of empirical studies, the findings indicate that the influence of digital marketing on purchase intention is not directly significant, but is fully mediated by brand awareness and customer engagement. Trend-based strategies excel at building quick visibility, while cultural narrative-based strategies are more effective in building trust and long-term purchase intention. This study concludes that the success of digital marketing for local fashion depends on the synergy between building brand awareness and customer engagement through content relevant to the brand identity and market context.
Copyright (c) 2026 Nur Hikmah Handayani, Nayra Shiva Salsadila, Wanti Wulandari
Study Literatur: Business Communication Skills
Effective business communication skills constitute critical capital for the success of organizations and individuals in the global marketplace. This article review aims to analyze the effectiveness of pedagogical approaches and psychological factors in developing such competencies. Specifically, the study addresses two research questions: (1) the effectiveness of integrating active learning strategies (Problem-Based Learning and Experiential Learning) and multimedia technology in enhancing students’ business communication competence, and (2) the role of communicative self-efficacy and knowledge transfer capability in supporting successful negotiation and the development of professional relationships. Using a systematic review method that includes identification, selection, extraction, thematic analysis, and synthesis of selected articles, this review concludes that technology-based active learning approaches significantly bridge the theory–practice gap by facilitating the creation of contextual knowledge (Mode 2). Furthermore, the synergy between high self-efficacy and boundary-spanning capacity in knowledge transfer is shown to be a key determinant of communication effectiveness in complex negotiations and workplace relationships. The implications suggest that the holistic development of business communication competence requires the integration of technology-enhanced pedagogical innovation and the strengthening of individual psychological factors.
Implementasi Manajemen Operasional di Apotek Farma (di Jl. Chusnan Ali depan MI Tarbiyah Banin Banat, RT/RW: 04/01, Jetak, Kec. Montong, Kab Tuban)
This study aims to explore the implementation of operational management at Apotek Farma, located in Montong District, Tuban Regency, and identify obstacles that arise during its implementation. The research method used was field research with a qualitative approach. Informants included responsible pharmacists, technical staff in the pharmaceutical field, and pharmacy employees. The findings indicate that operational management at Apotek Farma has been implemented, but has not yet reached optimal levels in all sectors. Drug inventory management applies the FIFO and FEFO principles, although stock recording remains rudimentary and not fully computerized. Human resource management is considered good, but the number of pharmacy staff is limited during peak hours. To improve service, various improvements have been made to prescription processing procedures, drug counseling, and collaboration with distributors. The main obstacles encountered include delays in drug delivery, the presence of drugs nearing their expiration date, and changes in patient needs.
Kuliner sebagai Identitas Budaya dan Penggerak Ekonomi Kreatif Indonesia
This study aims to analyze the integration of local cultural identity in culinary innovation in creative villages and the effectiveness of supporting digital policies and strategies. Using a systematic thematic analysis of the latest literature, the results reveal that traditional value based culinary innovations developed through embedded social ecosystems and reciprocal mechanisms can strengthen community economies and adaptive capacities. Contextual policies such as the creative belt, supported by digital destination strategies, have proven to transform areas into competitive tourist destinations. In conclusion, culinary plays a dual role as an instrument of cultural preservation and a driver of sustainable economy, the success of which requires continuous synergy between transparent leadership, infrastructure support, stable funding, and government and community collaboration.
Copyright (c) 2026 Rina Pramudya Yolanda, Deswita Maharani, Amalia
Strategi Pemasaran Ekonomi Kreatif pada Subsektor Kuliner dalam Meningkatkan Daya Saing UMKM
The culinary subsector is a key pillar of the creative economy in Indonesia, contributing significantly to the growth of MSMEs. However, high levels of competition require culinary MSMEs to implement creative and adaptive marketing strategies to increase their competitiveness. This study aims to analyze creative economy marketing strategies in the culinary subsector to enhance MSME competitiveness through a Systematic Literature Review (SLR) approach. The research method involved searching and selecting relevant scientific articles from various academic databases, then analyzing them thematically to identify patterns, trends, and key findings related to creative economy culinary marketing. The study results indicate that creative economy-based marketing strategies, such as utilizing social media, product innovation, strengthening branding, storytelling, and emphasizing local values ​​and wisdom, play a critical role in enhancing the competitiveness of culinary MSMEs. Furthermore, digital technology support, increased marketing literacy, and collaboration between stakeholders are also contributing factors to the success of these marketing strategies. However, several challenges remain, including limited resources, low product standardization, and a lack of ongoing mentoring. This study concludes that implementing creative, integrated, and sustainable marketing strategies is key to strengthening the competitiveness of culinary MSMEs in the creative economy ecosystem.
Copyright (c) 2026 Hairul, Jauhari Maulana, Aprian Michella Stevania Riahayu, Muhyiddin Irfan Hafidz, Nandha Narendra Muvano
Pengaruh Kepercayaan, Keamanan dan User Experience terhadap Niat Penggunaan dan User Satisfaction: Studi Kasus pada Aplikasi Bank Digital SeaBank
This study aims to evaluate the influence of trust, perceived security and user experience on user intention to use and user satisfaction of the SeaBank digital banking application. The method used in this study is quantitative with a survey approach involving 154 respondents, which were analyzed using Structural Equation Modeling–Partial Least Square (SEM–PLS). The results of the analysis show that security does not have a significant impact on intention to use, but has a positive and significant impact on user satisfaction. Trust is proven to contribute positively and significantly to intention to use and user satisfaction. In addition, user experience also has a positive and significant influence on intention to use and user satisfaction. On the other hand, intention to use does not show a significant impact on user experience. This research is expected to provide material for development from the technical and business sides in increasing the number of Seabank application users.
Copyright (c) 2026 R. Audi Cahya Lucky Ramadhan, Nova Rahma Dhani, Lauro Sitho Devi, Talabiah Susilowati
The critical role of multidimensional business communication skills in meeting professional demands in the era of the Industrial Revolution 4.0. This systematic literature review aims to analyze the effectiveness of innovative digital assessment tools and to identify the factors contributing to the competency gap between higher education graduates and industry expectations. The findings indicate that the implementation of digital assessment tools, such as vlog creation, is highly effective in developing complex communication abilities encompassing verbal, nonverbal, and digital literacy aspects. Conversely, the competency gap primarily stems from educational curricula that overly emphasize technical knowledge and a lack of awareness of professional communication standards. As a solution, pedagogical interventions based on self-efficacy through real-case simulations and mentor support are identified as crucial approaches to building students’ confidence and readiness. The review concludes that the integration of digital assessment and self-efficacy–based approaches is a vital strategy for bridging the competency gap and enhancing graduates’ relevance in a dynamic labor market.
Copyright (c) 2026 Adelia, Nabila Khairunnisya, Mada Aditia Wardhana
Digital Transformation of AI in Business Communication
This study examines the role of Artificial Intelligence (AI) in the digital transformation of business communication through a systematic literature review method. The review aims to identify the key mechanisms and impacts of AI on communication efficiency and information quality, while also analyzing the sociocultural challenges and ethical implications of its adoption. The findings indicate that AI serves as a primary driver in enhancing transparency, reducing information asymmetry, and facilitating closer collaboration among stakeholders through digital platforms, as observed in the financial and professional services sectors. On the other hand, the implementation of AI faces challenges such as organizational cultural resistance, gaps in digital competencies, and risks related to data privacy and security. To address these barriers, the review recommends managerial strategies that emphasize transformational leadership, the development of a culture of experimentation and learning, increased cross-functional collaboration, and a human-centric approach to technology integration. The results of this study provide insights for organizations in designing and implementing AI-based digital transformation in a more effective and responsible manner.
Copyright (c) 2026 Achmad Yusuf Adzzu Hary, Fenesia Evelin, Fiora Therinne Gloria, Risnawati Eka Deuyanti, Mada Aditia Wardhana
AI Governance and Impact Across Modern Sectors
This study examines the implementation of a comprehensive Artificial Intelligence (AI) governance framework and its transformative impacts across the banking, healthcare, and judicial sectors. The article review was conducted using data extraction methods, sectoral analysis, and integrative synthesis of selected literature. The findings indicate that effective AI governance requires a structured approach across data, model, and system dimensions to ensure cybersecurity. Its implementation varies across sectors: in banking, it focuses on real-time fraud detection; in healthcare, it emphasizes data privacy through federated learning techniques; and in the judicial sector, AI functions as decision-support for judges under strong human oversight. The operational impacts of AI are reflected in increased efficiency and predictive analytics, while the social impacts include the potential for algorithmic bias and erosion of trust. Human–machine collaboration (human-in-the-loop) is proven to be a critical success factor in maintaining academic integrity, building customer trust, and ensuring substantive justice, by positioning humans as the final decision-makers in ethical and contextual considerations.
Copyright (c) 2026 Nur Azizah Salsabila, Anisa Purnama Sari, Putri Andriani, Tri Cintia Bella, Mada Aditia Wardhana
Studi Literatur: Peran Komunikasi Bisnis dalam Mendukung Keberlanjutan (Sustainability) dan Tanggung Jawab Sosial Perusahaan
Business communication, particularly strategic and corporate communication, plays a vital role in supporting the implementation and integration of sustainability principles and Corporate Social Responsibility (CSR). This study examines the evolution of sustainability narratives in external corporate communication and the role of reporting practices in facilitating strategic integration and image risk mitigation. Through content and discourse analysis of academic literature and corporate reports, this research finds that sustainability narratives have evolved from reactive environmental reporting (1990s), to structured CSR reporting (2000s), towards strategic and future-oriented sustainability reporting (post-2011). This shift is accompanied by an evolution in communication frameworks, moving from an environmental responsibility focus towards a security framework emphasizing safety, stability, and long-term growth. The study also reveals that communication and reporting practices function as instruments of niche construction and strategification to integrate sustainability into core business objectives. Transparency and alignment between narrative and concrete action are key to building stakeholder trust and avoiding greenwashing. The implication is that sustainability communication is performative—it not only describes but also shapes business and social reality.
Copyright (c) 2026 Raaja Bayu Prasasti, Nailah Bassama, Novita Angreini, Finda Dwi Restiani, Mada Aditia Wardhana
Peran Media Sosial dan Transformasi Digital dalam Komunikasi Bisnis
Digital transformation has fundamentally changed the paradigm of business communication, with social media emerging as a key instrument facilitating the shift from one-way communication to interactive, two-way dialogue. This article aims to analyze the role of social media integration in enhancing customer engagement and strengthening brand image, as well as identifying challenges and drivers in adapting business communication strategies in the digital era. Through a systematic literature review method, this study concludes that social media enables direct, real-time interactions, breaks down geographical boundaries, and serves as a strategic tool for building trust and loyalty. However, its implementation is hampered by ethical challenges such as the risk of misinformation and privacy violations, as well as structural barriers such as rigid organizational hierarchies and incompatible technical systems. On the other hand, changes in consumer behavior, competitive pressures, and external crises are key drivers of the acceleration of digital transformation. The success of social media integration in business communication depends on the synergy between technological capabilities, the development of human digital resource competencies, and an organizational culture that supports innovation and continuous learning.
Copyright (c) 2026 Abiem Bagas Saputra, Novri Obaja Pratama, Sarita Diva Aulia, Nur Eka Zahra, Mada Aditia Wardhana
Mengidentifikasi Metodologi Penelitian Inovatif yang Sesuai dengan Kompleksitas Komunikasi Bisnis di Era Digital
The digital era demands innovative methodological approaches to address the complexity of business communication. This literature study analyzes the integration of Design Thinking (DT) with Integrated Marketing Communication (IMC) strategies and the development of inclusive information system evaluation models. The findings indicate that the human-centered synergy of DT and IMC is effective in creating product innovation, differentiation, and sustainable competitive advantage by leveraging digital platforms and analytical data. On the other hand, the development of evaluation models—such as the ICTRT framework—that expand technical perspectives by incorporating sociocultural dimensions, gender literacy, and ethical values proves crucial for strengthening accountability, compliance, and clean governance in digital business interactions. In conclusion, sustainable competitive advantage in the digital age requires a holistic approach that harmonizes human-centered creativity, technical robustness, regulatory compliance, and ethical principles within an integrated framework.
Copyright (c) 2026 Meylania Chelsea Aghatta, Vanessa Koroh, Andi Muhammad Farhat, Mada Aditia Wardhana
Business communication courses play a critical role in preparing business school graduates for the demands of global communication. This study aims to analyze the comparison between the integration of research-based best practices and administrative procedural guidelines in the design of Business Communication course curricula, as well as to evaluate the contribution of integrating intercultural awareness and self-efficacy in meeting international business communication skill requirements from the employer’s perspective. The study was conducted through a systematic review of academic literature using thematic analysis methods. The findings reveal that evidence-based approaches, such as the implementation of Constructive Alignment and student engagement as co-creators, produce more transformative curricula that focus on the development of authentic competencies, compared to administrative approaches that tend to be limited to procedural compliance. Furthermore, the integration of intercultural awareness that fosters transcultural understanding, together with the development of self-efficacy through techniques such as personal mastery, synergistically equips students with a global mindset and confidence that align directly with employers’ expectations of graduates capable of communicating effectively in international business contexts. Consequently, evidence-based and holistic curriculum design is key to bridging the gap between education and professional practice.
Copyright (c) 2026 Evan Moreno, Mada Aditia Wardhana
Strategi Komunikasi Digital dalam Konteks Bisnis Modern
Digital communication strategies have become a crucial pillar in the modern business context, providing a framework for organizations to manage their image, interactions, and relationships with stakeholders. This article aims to analyze two critical aspects of these strategies: first, the effectiveness of digital leadership framing strategies employed by corporate leaders on social media compared to traditional media; and second, the role of virtual agent (chatbot) personalization strategies through the provision of avatar choices and anthropomorphic design in mitigating the uncanny valley effect (the feeling of discomfort toward imperfect human likeness) in the e-commerce context. The study was conducted using a systematic method comprising a preparation phase, article searches from academic databases, data analysis using separate matrices, and thematic synthesis. The findings reveal that on social media, leaders tend to adopt higher levels of analytical thinking and a more positive tone to build closeness and avoid reputational risks, in contrast to the more formal approach observed in traditional media. Meanwhile, chatbot personalization through avatar selection has been shown to foster consumers’ psychological ownership, effectively reducing uncanny valley sensations, enhancing trust, and ultimately promoting loyalty and purchase intention. These findings imply that adapting communication strategies to the characteristics of the medium and empowering users through personalization are key to success in today’s digital business landscape.
Copyright (c) 2026 Ineez Alex Sangkaropi, Divara Sasyabilla Nur, Sem Janwar Tampang, Devin Lolo Padang, Mada Aditia Wardhana
Dimensions of Cross-Cultural Communication and Validation
This study aims to analyze the influence of cross-cultural communication style dimensions—particularly the differences between high-context and low-context cultures—on the effectiveness of research instrument validation processes in achieving conceptual, semantic, and idiomatic equivalence. In addition, the study identifies key methodological challenges and sources of bias—such as content, method, and construct bias—that emerge in cross-cultural instrument validation, and evaluates mitigation strategies through the involvement of expert committees and translation techniques to ensure measurement invariance. The method employed is a qualitative article review using a descriptive–analytical approach to relevant literature. The analysis results indicate that differences in communication styles significantly affect meaning interpretation and may lead to misinterpretation, thereby hindering the achievement of equivalence. Major challenges include semantic mismatches, difficulties in transferring idiomatic expressions, and response bias. Mitigation strategies such as forward–back translation, the establishment of multidisciplinary expert committees, and the implementation of cognitive debriefing are shown to be crucial in navigating cultural complexity and ensuring measurement equivalence. The implications of this study emphasize the importance of adaptive and contextual approaches in cross-cultural instrument validation.
Copyright (c) 2026 Farah Khadijah, Nadia Putri Salby, Nur Afiah Basir, Vania Darlene Pella, Mada Aditia Wardhana
Perkembangan Komunikasi Bisnis di Era Digital
The development of digital technology has brought significant changes to business communication practices in various organizations. These changes affect how organizations manage information, coordinate work activities, and establish relationships with stakeholders. This article aims to examine the evolution of business communication in the digital era during the period 2015–2023 through a literature study of relevant scientific journal articles and academic books. The literature was analyzed using content analysis to identify patterns and trends in the development of business communication. The results of the study show a shift in business communication from a one-way pattern to more interactive and strategic communication, in line with the increasing use of digital media and online communication platforms. In addition, the post-COVID-19 pandemic conditions accelerated the implementation of remote communication and virtual collaboration, which had an impact on work patterns, organizational culture, and managerial roles. These developments confirm that business communication no longer functions solely as a means of conveying information but has become an important part of decision-making and achieving organizational goals in the digital era.
Copyright (c) 2026 Mustamin, Murteza Ahmadinejad, Putri Damia Desiavera, Rizma Ayu Pratama, Mada Aditia Wardhana
Pengaruh Hutang Jangka Pendek dan Hutang Jangka Panjang terhadap Laba Bersih pada PT. Siantar Top Tbk Periode 2015 - 2024
The purpose of this study is to determine the effect of short-term debt and long-term debt partially or simultaneously on the company's net profit. The study uses a quantitative method with secondary data in the form of the company's annual financial statements for ten years. The analysis was carried out using multiple linear regression, t-test, F-test, and coefficient of determination, after going through the classical assumption test. Based on the results of the study, it shows that partially short-term debt does not have a significant effect on net profit. This result can be proven by the significance value of the short-term debt variable of 0.232> 0.05 and the t-count value of -1.309 < t-table 1.894. Long-Term Debt partially has a negative and significant effect on Net Profit with a significant value of 0.007> 0.05 and a t-count value of -3.718> t-table 1.894. And simultaneously there is a significant influence of Short-Term Debt and Long-Term Debt on Net Profit because the F count value is 6.981 > F table 4.737 with a significance level of 0.022 < 0.05 the results of this study support the hypothesis that has been obtained that Short-Term Debt and Long-Term Debt have a large influence resulting from the coefficient of determination which is 66.6%. The conclusion of this study confirms that the right debt management structure is the key for PT Siantar Top Tbk in maximizing financial performance.
This article presents a systematic literature review on the effectiveness and implementation challenges of student project models, specifically Project-Based Learning (PBL) and authentic assessment, in preparing graduates for the workforce. This research aims to address two research questions: (1) how the literature describes the effectiveness of these models in developing 21st-century skills and students professional identity; and (2) what systemic challenges exist in their implementation across various disciplines. The study was conducted through the stages of planning, article search and selection, thematic data extraction, narrative synthesis, and report preparation. The findings show that PBL and authentic assessment are highly effective in aligning learning with real-world professional challenges. These models significantly facilitate the development of critical skills such as communication, collaboration, critical thinking, and adaptability, while strengthening the formation of professional identity and student work-readiness. However, implementation faces various multidimensional systemic challenges. These include high time management burdens, gaps in educator competence, limited financial and physical resources, tensions in curriculum design, and group dynamics such as free-rider syndrome and low psychological safety. In conclusion, while effective, the optimization of student project models requires a holistic approach that includes continuous support for educators, adequate resource allocation, alignment of curriculum policies, and strengthening mentoring mechanisms to overcome these barriers.
Copyright (c) 2026 Fitri Trisnawati, Nabila Naswa Rahmadani, Raudhatul Noer Apriyanti, Mutiah Nabawiya, Mada Aditia Wardhana
Pengaruh Komunikasi Efektif dan Kerjasama Tim Terhadap Kinerja Karyawan pada PT BFI Finance Indonesia Tbk Cabang Jakarta Selatan
Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi efektif dan kerjasama tim terhadap kinerja karyawan pada PT BFI Finance Indonesia Tbk Cabang Jakarta Selatan. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan PT BFI Finance Indonesia Tbk Cabang Jakarta Selatan dengan jumlah sampel sebanyak 65 responden yang ditentukan menggunakan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji regresi linear sederhana dan berganda, uji korelasi, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa komunikasi efektif berpengaruh positif dan signifikan terhadap kinerja karyawan, kerjasama tim berpengaruh positif dan signifikan terhadap kinerja karyawan, serta komunikasi efektif dan kerjasama tim secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan kualitas komunikasi dan penguatan kerjasama tim merupakan faktor penting dalam mendukung peningkatan kinerja karyawan.
Pengaruh Stres Kerja dan Kelelahan Emosional Terhadap Performa Atlet pada Pemain Esports di Dewa United Esports Tangerang Selatan
Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja dan kelelahan emosional terhadap performa atlet esports pada Dewa United Esports Tangerang Selatan. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode deskriptif. Populasi penelitian adalah atlet esports profesional dengan jumlah sampel sebanyak 43 responden yang ditentukan menggunakan teknik sampel jenuh. Pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner, kemudian dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, serta uji hipotesis menggunakan uji F. Hasil penelitian menunjukkan bahwa stres kerja dan kelelahan emosional secara simultan berpengaruh positif dan signifikan terhadap performa atlet. Persamaan regresi linier berganda yang diperoleh yaitu Y = 18,560 + 0,392X1 + 0,189X2. Nilai koefisien korelasi sebesar 0,577 menunjukkan hubungan pada kategori sedang, sedangkan koefisien determinasi sebesar 33,3% menunjukkan bahwa kedua variabel independen secara bersama-sama menjelaskan 33,3% performa atlet, sedangkan 66,7% sisanya dipengaruhi variabel lain di luar penelitian. Uji F menunjukkan pengaruh simultan signifikan dengan Fhitung > Ftabel (29,724 > 3,32) dan nilai signifikansi 0,000 < 0,05. Temuan penelitian menunjukkan bahwa stres kerja dan kelelahan emosional merupakan faktor psikologis penting yang memengaruhi performa atlet esports. Oleh karena itu, diperlukan manajemen stres dan dukungan psikologis yang terstruktur untuk menjaga kesejahteraan atlet dan mengoptimalkan performa.
Copyright (c) 2026 Achmad Khaeruddin, Nopi Oktavianti
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT Setiajaya Toyota Cabang Pamulang
Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan disiplin kerja terhadap kinerja karyawan pada PT SetiaJaya Toyota Cabang Pamulang, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh terhadap 55 responden. Teknik analisis data meliputi uji instrumen, uji asumsi klasik, analisis regresi linier sederhana dan berganda, koefisien korelasi, koefisien determinasi, serta uji hipotesis. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan, demikian pula disiplin kerja. Secara simultan, budaya organisasi dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 53,7%. Temuan ini menunjukkan bahwa peningkatan kualitas budaya organisasi dan disiplin kerja merupakan faktor penting dalam meningkatkan kinerja karyawan.
Copyright (c) 2026 Yuni Triulandari, Siti Aesah
Pengaruh Komunikasi dan Kerjasama Tim Terhadap Kinerja Karyawan pada PT D&V International Makmur Gemilang, Foresta Business Loft 3 Unit 1 BSD City Tangerang
Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi dan kerjasama tim terhadap kinerja karyawan pada PT D&V International Makmur Gemilang Foresta Business Loft 3 Unit 1 BSD City Tangerang. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi penelitian adalah seluruh karyawan perusahaan, dengan sampel sebanyak 60 responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert. Analisis data dilakukan dengan regresi linear berganda menggunakan bantuan perangkat lunak statistik untuk menguji pengaruh variabel secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa komunikasi memiliki pengaruh positif namun tidak signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,101 (>0,05). Kerjasama tim juga berpengaruh positif namun tidak signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,444 (>0,05). Secara simultan komunikasi dan kerjasama tim tidak berpengaruh signifikan terhadap kinerja karyawan dengan nilai F sebesar 0,784 dan tingkat signifikansi 0,462 (>0,05). Temuan penelitian menunjukkan bahwa komunikasi dan kerjasama tim belum memberikan kontribusi yang signifikan terhadap peningkatan kinerja karyawan di perusahaan. Hal ini mengindikasikan bahwa terdapat faktor lain yang lebih dominan mempengaruhi kinerja, seperti motivasi kerja, kepemimpinan, lingkungan kerja, dan sistem penghargaan. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi perusahaan dalam meningkatkan efektivitas pengelolaan sumber daya manusia.
Copyright (c) 2026 Muhamad Dede Yusuf, Yan Kristian Halomoan
Pengaruh Lingkungan Kerja dan Beban Kerja Terhadap Kinerja Karyawan pada PT Eka Bogainti Area Depok
Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan beban kerja terhadap kinerja karyawan pada PT Eka Bogainti Area Depok. Penelitian menggunakan pendekatan kuantitatif dengan teknik sensus terhadap seluruh karyawan yang berjumlah 60 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linier sederhana, regresi linier berganda, koefisien korelasi, koefisien determinasi, serta uji hipotesis. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan kontribusi pengaruh sebesar 76,1%. Beban kerja juga berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 27,6%. Secara simultan, lingkungan kerja dan beban kerja berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 77,9%. Temuan ini menunjukkan bahwa kondisi lingkungan kerja yang kondusif serta pengelolaan beban kerja yang tepat merupakan faktor penting dalam meningkatkan kinerja karyawan. Penelitian ini memberikan implikasi praktis bahwa perusahaan perlu meningkatkan kualitas lingkungan kerja fisik dan non fisik serta mengelola distribusi beban kerja secara optimal untuk menjaga produktivitas karyawan.
Copyright (c) 2026 Filifo Fadilah, Anggada Bayu Seta
Pengaruh Kepemimpinan dan Komunikasi Terhadap Kinerja Karyawan pada PT Multi Teknik Telaga Indonesia Jakarta Barat
Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan komunikasi terhadap kinerja karyawan pada PT Multi Teknik Telaga Indonesia Jakarta Barat. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi penelitian adalah seluruh karyawan perusahaan sebanyak 78 orang dan teknik sampling yang digunakan adalah sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier, koefisien korelasi, koefisien determinasi, uji t parsial, dan uji F simultan. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung lebih besar dari t tabel dan signifikansi kurang dari 0,05. Komunikasi kerja juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan kepemimpinan dan komunikasi memiliki hubungan yang sangat kuat terhadap kinerja karyawan dengan koefisien korelasi sebesar 0,964. Temuan ini menunjukkan bahwa peningkatan kualitas kepemimpinan dan efektivitas komunikasi dalam organisasi berperan penting dalam meningkatkan kinerja karyawan.
Copyright (c) 2026 Muhammad Dimas Kurniawan, Anggada Bayu Seta
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT Primac Perkasa Indonesia
Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan motivasi kerja terhadap kinerja karyawan pada PT Primac Perkasa Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh terhadap 70 responden. Teknik analisis data meliputi uji validitas, reliabilitas, asumsi klasik, regresi linier, koefisien korelasi, koefisien determinasi, serta uji hipotesis parsial dan simultan. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan dengan koefisien determinasi sebesar 53,3%. Motivasi kerja juga berpengaruh signifikan terhadap kinerja karyawan dengan koefisien determinasi sebesar 41,3%. Secara simultan, lingkungan kerja dan motivasi kerja berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 12,423 + 0,457X1 + 0,218X2 dan koefisien determinasi sebesar 55,9%. Temuan penelitian menunjukkan bahwa peningkatan kualitas lingkungan kerja dan motivasi kerja merupakan faktor penting dalam meningkatkan kinerja karyawan pada perusahaan outsourcing.
Copyright (c) 2026 Fitrilia Nur Kholifah, Anggada Bayu Seta
Pengaruh Pemasaran Influencer Dan Citra Merek Terhadap Keputusan Pembelian Produk Scarlett Di Tiktok
This study aims to disseminate the influence of influencer marketing and brand image on purchase decisions for Scarlett products by active consumers on the TikTok social media platform. The quantitative approach used a causal explanatory design, explaining the causal relationship between variables and measuring the extent to which the independent variables, namely influencer marketing and brand image, influence the dependent variable, namely purchase decisions. The population in this study were consumers who had purchased Scarlett products through the TikTok platform. The sample was selected using a purposive sampling technique, with the criterion being individuals who had purchased Scarlett products at least once through TikTok. The resulting sample size was 157 respondents, which meets the minimum sample size guidelines based on the number of indicators. Data collection was conducted through a bold-print questionnaire using Google Forms, structured ordinally and focused on the variables studied. The test results showed that influencer marketing significantly influenced consumer purchase decisions. Similarly, brand image was shown to have a positive effect on purchase decisions for Scarlett products. Furthermore, both variables simultaneously had a significant effect on purchase decisions
Copyright (c) 2026 Haris Sagala, Allen Kristiawan
Pengaruh Komunikasi Interpersonal Terhadap Kinerja Karyawan pada Direktorat Sarana Prasarana di Universitas Kristen Maranatha
Pada saat ini di tengah persaingan ketat antar-institusi pendidikan tinggi di Indonesia pada tahun 2025, perguruan tinggi swasta (PTS) menghadapi krisis perekrutan mahasiswa baru yang semakin akut, dipicu oleh preferensi masyarakat terhadap perguruan tinggi negeri (PTN) bersubsidi. Fenomena ini menyebabkan ketidakstabilan finansial PTS, yang selanjutnya mempersulit persiapan infrastruktur pembelajaran onsite, seperti ruang kelas, laboratorium, dan fasilitas pendukung. Direktorat Sarana dan Prasarana (Sarpras) memainkan peran vital dalam mengelola aset, pemeliharaan gedung ramah lingkungan, serta kebersihan untuk memastikan kelancaran proses akademik. Namun, indikasi ketidakpuasan sivitas akademika terhadap layanan Sarpras, termasuk keterlambatan perbaikan dan kebersihan, menyoroti masalah komunikasi interpersonal yang mendasar. Sistem pengaduan seperti aplikasi Cella yang bersifat satu arah menghambat pertukaran informasi konstruktif, sehingga mempengaruhi kinerja karyawan.Penelitian ini bertujuan untuk menganalisis dan membuktikan secara empiris pengaruh komunikasi interpersonal terhadap kinerja karyawan di Direktorat Sarpras Universitas Kristen Maranatha. Komunikasi interpersonal didefinisikan sebagai proses pengiriman dan penerimaan pesan dengan dimensi keterbukaan, empati, sikap mendukung, sikap positif, dan kesetaraan, sementara kinerja karyawan mencakup kualitas, kuantitas, ketepatan waktu, dan kemandirian kerja. Pendekatan kuantitatif digunakan dengan populasi 39 responden staf aktif, data dikumpul melalui kuesioner tertutup, dan dianalisis menggunakan perangkat lunak JASP. Pengujian instrumen menunjukkan validitas dan reliabilitas yang memadai. Hasil analisis regresi linear sederhana mengungkapkan tidak adanya pengaruh signifikan komunikasi interpersonal terhadap kinerja karyawan. Hal ini menunjukkan bahwa faktor interpersonal bukan penentu utama produktivitas. Temuan ini sejalan dengan penelitian sebelumnya di sektor korporat, yang menunjukkan pengaruh minimal komunikasi interpersonal pada kinerja operasional. Implikasinya, manajemen PTS perlu mengalihkan fokus ke variabel struktural seperti kompetensi teknis dan ketersediaan peralatan untuk meningkatkan efisiensi layanan. Penelitian ini mengisi kesenjangan empiris pada institusi pendidikan, meskipun terbatas pada sampel kecil dan konteks spesifik, sehingga generalisasi memerlukan kajian lanjutan.
Copyright (c) 2026 Samuel Ega Octavianus, Rusli Ginting Munthe
Pengaruh Insentif dan Kepemimpinan Kerja Terhadap Kinerja Karyawan pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Cabang Parung
Penelitian ini bertujuan untuk menganalisis pengaruh insentif dan kepemimpinan kerja terhadap kinerja karyawan pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Cabang Parung. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh terhadap seluruh populasi sebanyak 60 karyawan. Teknik analisis data meliputi analisis regresi linear berganda, koefisien korelasi, koefisien determinasi, serta pengujian hipotesis secara parsial dan simultan. Hasil penelitian menunjukkan bahwa insentif dan kepemimpinan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Persamaan regresi yang diperoleh adalah Y = 11,892 + 0,230X₁ + 0,498X₂. Nilai koefisien korelasi sebesar 0,655 menunjukkan hubungan yang kuat antara variabel independen dan dependen, sedangkan koefisien determinasi sebesar 65,5% menunjukkan kontribusi insentif dan kepemimpinan kerja dalam menjelaskan variasi kinerja karyawan. Hasil uji simultan menunjukkan nilai F hitung sebesar 21,469 lebih besar dari F tabel sebesar 3,160, yang menunjukkan adanya pengaruh signifikan kedua variabel terhadap kinerja karyawan. Temuan penelitian menegaskan bahwa peningkatan kinerja karyawan dipengaruhi oleh pemberian insentif yang tepat dan penerapan kepemimpinan kerja yang efektif.
Copyright (c) 2026 Mohamad Zaki Fadilah, Widowati
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Pegawai pada Kantor Dinas Tenaga Kerja Kota Tangerang Selatan
Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan disiplin kerja terhadap kinerja pegawai pada Kantor Dinas Tenaga Kerja Kota Tangerang Selatan, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 69 pegawai. Teknik analisis data meliputi uji instrumen penelitian, uji asumsi klasik, analisis regresi linear berganda, pengujian hipotesis, serta analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap kinerja pegawai. Disiplin kerja juga berpengaruh positif dan signifikan terhadap kinerja pegawai. Secara simultan, motivasi dan disiplin kerja memberikan pengaruh positif dan signifikan terhadap kinerja pegawai. Model regresi menunjukkan kontribusi pengaruh yang kuat dengan koefisien determinasi sebesar 83,2%, yang berarti bahwa sebagian besar variasi kinerja pegawai dapat dijelaskan oleh motivasi dan disiplin kerja, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Penelitian ini menegaskan pentingnya peningkatan motivasi dan disiplin kerja sebagai strategi manajerial dalam meningkatkan kinerja pegawai di instansi pemerintahan. Implikasi praktis penelitian ini adalah perlunya kebijakan organisasi yang mampu mendorong motivasi intrinsik dan ekstrinsik pegawai serta memperkuat sistem disiplin kerja yang konsisten dan berkelanjutan.
Copyright (c) 2026 Sabrina Tazkiya Amali, Aulia Darmawan
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pengguna Jasa Pada CGV Cinema Teras Kota BSD Kota Tangerang Selatan
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap keputusan pengguna jasa pada CGV Cinema Teras Kota BSD, Kota Tangerang Selatan. Persaingan industri hiburan bioskop yang semakin ketat menuntut perusahaan mampu memberikan pelayanan yang berkualitas serta menetapkan harga yang sesuai dengan harapan konsumen agar dapat meningkatkan keputusan penggunaan jasa. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Variabel independen meliputi kualitas pelayanan dan harga, sedangkan variabel dependen adalah keputusan pengguna jasa. Data dikumpulkan melalui kuesioner, wawancara, dan observasi terhadap responden pengguna jasa CGV Cinema, kemudian dianalisis menggunakan analisis deskriptif dan regresi linier. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pengguna jasa, serta harga juga memberikan pengaruh positif dalam mendorong keputusan penggunaan jasa. Secara simultan, kualitas pelayanan dan harga terbukti memiliki pengaruh signifikan terhadap keputusan pengguna jasa. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan yang konsisten serta penetapan harga yang sesuai dengan manfaat yang dirasakan pelanggan dapat meningkatkan keputusan penggunaan jasa dan daya saing perusahaan di industri hiburan.
Pengaruh Ukuran Perusahaan, Profitabilitas, Leverage Dan Likuiditas Terhadap Nilai Perusahaan Pada PT Jaya Agra Wattie Tbk Periode 2015-2024
− Penelitian ini bertujuan untuk mengetahui pengaruh Ukuran Perusahaan, Profitabilitas, Leverage, dan Likuiditas terhadap Nilai Perusahaan pada PT Jaya Agra Wattie Tbk periode 2015–2024. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan analisis regresi linier berganda. Teknik analisis data yang digunakan meliputi uji statistik deskriptif, uji asumsi klasik yang terdiri dari uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi, serta uji hipotesis melalui uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi. Hasil uji parsial (uji t) menunjukkan bahwa ukuran perusahaan berpengaruh positif dan signifikan terhadap nilai perusahaan dengan nilai t hitung sebesar 3,321 dan nilai signifikansi 0,021 (< 0,05). Sementara itu, profitabilitas memiliki nilai t hitung sebesar −0,950 dengan signifikansi 0,386 (> 0,05), leverage memiliki nilai t hitung sebesar −1,142 dengan signifikansi 0,305 (> 0,05), dan likuiditas memiliki nilai t hitung sebesar −2,026 dengan signifikansi 0,099 (> 0,05), sehingga ketiga variabel tersebut tidak berpengaruh signifikan terhadap nilai perusahaan. Hasil uji simultan (uji F) menunjukkan nilai F hitung sebesar 3,149 dengan tingkat signifikansi 0,120 (> 0,05), yang berarti bahwa ukuran perusahaan, profitabilitas, leverage, dan likuiditas secara bersama-sama tidak berpengaruh signifikan terhadap nilai perusahaan. Nilai Adjusted R Square sebesar 0,489 menunjukkan bahwa 48,9% variasi nilai perusahaan dapat dijelaskan oleh variabel independen, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Copyright (c) 2026 suryani suryani, Hendri Prasetyo
Pengaruh Net Profit Margin dan Ukuran Perusahaan Terhadap Nilai Perusahaan Manufaktur pada PT Alkindo Naratama Tbk Periode 2014–2023
Penelitian ini bertujuan untuk menganalisis pengaruh Net Profit Margin dan ukuran perusahaan terhadap nilai perusahaan pada PT Alkindo Naratama Tbk periode 2014–2023. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan perusahaan selama periode penelitian. Teknik analisis yang digunakan meliputi analisis statistik deskriptif, uji asumsi klasik, analisis regresi linier, koefisien determinasi, serta uji hipotesis parsial dan simultan. Hasil penelitian menunjukkan bahwa secara parsial Net Profit Margin tidak berpengaruh signifikan terhadap nilai perusahaan. Sementara itu, ukuran perusahaan berpengaruh negatif dan signifikan terhadap nilai perusahaan. Secara simultan, Net Profit Margin dan ukuran perusahaan berpengaruh signifikan terhadap nilai perusahaan. Temuan ini menunjukkan bahwa peningkatan skala aset perusahaan tidak selalu meningkatkan nilai perusahaan di mata pasar, serta profitabilitas tidak selalu menjadi faktor utama dalam pembentukan nilai perusahaan. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan kajian manajemen keuangan serta menjadi pertimbangan bagi investor dan manajemen perusahaan dalam pengambilan keputusan strategis.
Copyright (c) 2026 Sunita, Hendri Prasetyo
Analisis Efektivitas Penerapan Disipilin Kerja dalam Meningkatkan Kinerja Pegawai Kantor Kelurahan Rawabuntu
Penelitian ini bertujuan untuk menganalisis efektivitas penerapan disiplin kerja dalam meningkatkan kinerja pegawai pada Kantor Kelurahan Rawabuntu, Kecamatan Serpong, Kota Tangerang Selatan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan penelitian terdiri atas Kepala Lurah, Sekretaris Lurah, Kepala Seksi, serta masyarakat pengguna layanan. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan disiplin kerja telah berjalan cukup baik melalui sosialisasi aturan kerja, pengawasan kehadiran, serta pemberian sanksi sesuai tingkat pelanggaran. Penerapan disiplin kerja terbukti berkontribusi terhadap peningkatan ketepatan waktu, tanggung jawab, serta kualitas pelayanan kepada masyarakat. Namun demikian, masih terdapat kendala berupa keterlambatan pegawai, ketidakhadiran tanpa keterangan, serta ketidakpatuhan terhadap SOP pelayanan. Penelitian menyimpulkan bahwa penerapan disiplin kerja berpengaruh positif terhadap peningkatan kinerja pegawai. Oleh karena itu, diperlukan penguatan pengawasan, evaluasi berkelanjutan, serta penerapan sanksi yang konsisten dan proporsional guna meningkatkan efektivitas kinerja pelayanan publik.
Copyright (c) 2026 Eswa Tri Loka Hanna, Supartomo Corolus Boromeus
Pengaruh Jam Kerja dan Upah Terhadap Produktivitas Kerja Karyawan Bagian Produksi PT Menara Berlian Jakarta Barat
Produktivitas kerja karyawan merupakan faktor penting dalam pencapaian target produksi perusahaan dan sering dipengaruhi oleh faktor internal seperti pengaturan jam kerja dan sistem pengupahan. PT Menara Berlian Jakarta Barat mengalami fluktuasi produktivitas karyawan bagian produksi yang diduga terkait dengan kedua faktor tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh jam kerja dan upah terhadap produktivitas kerja, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh terhadap seluruh karyawan produksi sebanyak 70 orang. Data primer diperoleh melalui kuesioner dan dianalisis menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa jam kerja dan upah berpengaruh positif dan signifikan terhadap produktivitas kerja. Persamaan regresi yang diperoleh adalah Y = 12,456 + 0,604X₁ + 0,133X₂. Secara parsial, jam kerja memiliki pengaruh signifikan dengan nilai signifikansi 0,000 < 0,05, sedangkan upah memiliki signifikansi 0,006 < 0,05. Secara simultan, kedua variabel berpengaruh signifikan terhadap produktivitas dengan nilai Fhitung 27,866 dan kontribusi sebesar 45,4%. Kesimpulannya, pengaturan jam kerja yang optimal dan sistem pengupahan yang layak merupakan faktor penting dalam meningkatkan produktivitas kerja karyawan bagian produksi.
Copyright (c) 2026 Elfrida Jelita, Supartomo Corolus Boromeus
Pengaruh Net Profit Margin (NPM) dan Total Asset Turnover (TATO) Terhadap Nilai Perusahaan pada PT Indosat Tbk Periode 2013–2024
Penelitian ini bertujuan untuk menganalisis pengaruh Net Profit Margin (NPM) dan Total Asset Turnover (TATO) terhadap nilai perusahaan pada PT Indosat Tbk periode 2013–2024. Nilai perusahaan diproksikan dengan Price to Book Value (PBV). Penelitian menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Data penelitian berupa laporan keuangan tahunan PT Indosat Tbk selama 12 tahun berturut-turut. Teknik analisis meliputi statistik deskriptif, uji asumsi klasik, uji hipotesis, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial Net Profit Margin berpengaruh positif dan signifikan terhadap nilai perusahaan. Sebaliknya, Total Asset Turnover tidak berpengaruh signifikan terhadap nilai perusahaan. Secara simultan, Net Profit Margin dan Total Asset Turnover berpengaruh signifikan terhadap nilai perusahaan. Variabel independen mampu menjelaskan variasi nilai perusahaan sebesar 41,2%. Temuan penelitian menunjukkan bahwa profitabilitas memiliki peran yang lebih kuat dibanding efisiensi pemanfaatan aset dalam menentukan nilai perusahaan. Oleh karena itu, peningkatan kinerja laba menjadi faktor penting dalam meningkatkan kepercayaan investor terhadap perusahaan.